21st century technology has created a new culture based on constant contact. People use the Internet and cell phones to communicate and provide one another with real time updates on their whereabouts and activities. Modern technology has also changed the traditional relationship between businesses and their customers. Today, many customers expect immediate access to information and support. Although technology has changed the way we communicate, customers still seek a high level of personal, attentive service. In order to provide customers with the attention and service they deserve, some businesses have decided to seek out live, 24-hour answering service support.